As the sports betting industry continues to grow in West Virginia and around the nation, Washington Redskins fans can catch a different kind of broadcast this weekend. The team announced this week that it will become the first NFL team to offer a gambling-focused telecast.
West Virginia residents had its first taste of betting-specific programming earlier this year when the Washington Wizards broadcast eight regular-season games during the NBA season. Now, they’ll get their chance to watch live predictive games during the Redskins preseason games.
What’s an NFL gambling broadcast?
The move toward wagering coverage appeals to gambling aficionados with a game similar to in-game wagering. Viewers can make in-game predictions for a shot at cash prizes.
The games will be held throughout the preseason. The Redskins plan on offering a traditional broadcast on its main NBC Sports Washington regional affiliate. The network is giving away $1,000 each quarter.
The sports betting telecast will be aired on the network’s alternate channel, NBC Sports Washington Plus. Beyond the in-game “betting” game, the broadcast will also touch on football analysis from a betting point of view.
Expect some looks at betting lines and totals as well as a look ahead at other games. The telecast may also be checking on lines from other games underway around the league.
Players can expect live, real-time information and statistics on screen for the predictive betting game.
The city of Washington DC has approved sports betting but betting hasn’t gone live and won’t include mobile when it does. The broadcasts offer the team a head start in reaching bettors when the city’s betting windows open.
“Down the road, there are a number of possibilities,” NBC Sports Washington general manager Damon Phillips told the Washington Post. “Who knows where the different regulatory entities are going to end up on sports betting, and we just want to make sure we’re ready to be able to respond to it.
“We think this is the way of the future. There’s going to be a gamification of television broadcasts, and this is one of the first examples of it.”
Redskins broadcasts part of a growing sports betting media presence
The Wizards and the Redskins have brought something new to NBA and NFL broadcasts. But NBC Sports Washington isn’t the only media company getting in on the action.
The growth of the American sports betting market has become fodder for numerous shows and programming.
In April, Industry giant Sportradar announced it was launching a new US sports betting information network. The deal was in partnership with SportsGrid, a free 24-hour audio and video sports wagering network.
The Showtime cable network began airing a new sports betting docu-series entitled “Action” in March. It chronicled the lives and wagering of several sports bettors, bookies, and oddsmakers throughout the 2018-19 NFL season.
FanDuel announced last July it was partnering with TVG to produce shows about sports wagering. The move came after its merger with Paddy Power Betfair.
TVG is also part of the company and a major part of the deal was the new NFL pregame show “More Ways to Win.” The show features betting angles and analysis each Sunday during the NFL.
Numerous other media entities have jumped on the bandwagon including:
- FOX Sports One
- CBS Sports
- CBS Sports Radio
The VSIN (Vegas Sports Information Network) also offers continuous sports betting programming.
FOX Sports even announced a partnership with Stars Group (owner of PokerStars and BetStars) in May. The agreement calls for Fox to purchase 5 percent of the company for $236 million.
The deal is an effort to make Stars more competitive in the American market. It is the first partnership between a major media brand and a sports betting company. Stars will use the network’s trademarks and team up on new betting products under the FOX Bet umbrella.
A look at this week’s NFL betting action
Washington kicks off the preseason on Thursday when the Redskins travel to Cleveland to take on the Browns. Preseason may not be the real thing, but a few fans might be visiting one of the three active land-based West Virginia sportsbooks for some action.
Here are the retail sportsbook options for WV bettors.
- Hollywood Casino at Charles Town Races
- Mountaineer Casino, Racetrack & Resort
- FanDuel Sportsbook at The Greenbrier
As WV sports betting awaits a mobile option, bettors on the Pennsylvania border have the opportunity to place wagers. A short drive and betting via mobile app is an easy process in the Keystone State.
Those WV fans ready for some NFL action might take note of several preseason games this weekend. The top four teams the state’s bettors follow to wager on will all be in action.
Here’s a look at this week’s action with lines courtesy of the FanDuel sportsbook.
|Matchup||Line||Over/Under||Date, Time (EST)|
|35.5||Thursday, Aug. 8, 7:30 p.m.|
|37||Friday, Aug. 9, 7:30 p.m.|
|37||Saturday, Aug. 10, 8:00 p.m.|